View Full Version : Ford Ranger Discontinued Dec. 2011...
101lifts2
09-28-2011, 02:17 AM
http://theblogofcars.com/2010/09/ford-to-discontinue-us-spec-ranger-in-2011-teases-new-model/
Ford has announced that they will discontinue the US-spec Ranger in 2011, while also releasing a teaser of a new Ranger for the rest of the world.
The Ranger’s death in the US is due to a number of reasons. Firstly, the new car is too close in size to the F-150, and Ford believes that most American customers will choose to spend a little more money for the larger car. You may think that they should’ve just taken the F-150 global and did away with the Ranger everywhere in that case, but Derrick Kuzak, Ford’s Vice President of Global Product Development, said “That ten-percent size difference does make a difference. Right-hand drive is required in the rest of the world and other regulations, both safety and emissions, impacted that decision.”
Secondly, the compact truck segment has been declining in America over the past several years. In 1994, it made up eight percent of the industry, but now, it stands at just two percent. This hasn’t stopped the Ranger from selling very well though, with around 75,000 units sold a year. However, Ford has conducted research which tells them that the Ranger is bought mainly by people looking for the cheapest, most economical Ford. With the recent arrival of the cheaper Fiesta though, Ranger sales will likely plummet, and for those still looking for a compact work truck, the Transit Connect is available.
The last reason is the recent launch of the new, more efficient F-150 drivetrain options. While no fuel economy figures have yet been revealed, they will likely be much better than the 24.5 mpg the Ranger gets, while having much greater capabilities.
The Ranger will be missed, but we all saw its death coming many years ago, with its last significant upgrade done back in 1993. Let’s hope that Ford can make up for it elsewhere in the range.
As for the rest of the world, the picture at the top is a teaser for the new Ranger they’ll be getting. It has been designed in Australia, and will be revealed at the Australian International Motor Show in October.
TYEster
09-28-2011, 07:35 AM
The last reason is the recent launch of the new, more efficient F-150 drivetrain options. While no fuel economy figures have yet been revealed, they will likely be much better than the 24.5 mpg the Ranger gets, while having much greater capabilities.
Uh ya when will a fullsize truck get 25mpg or better? Still waiting on this one from factories...
Even the Chevy hybrid only maxes out at 21 or 22mpg.
In other words, Ford is canceling the ranger so they can start pushing the F150 as much as possible while "trying" to work on the fuel economy side of it. Screwing us and feeding the oil machine as much as possible in the process.
Particle Man
09-28-2011, 07:41 AM
The Ranger line has pretty much been on life support here. Most of the pickup drivers here are either farmers, landscapers, construction workers, or people who plow driveways in the winter. A small truck just can't do all of that very well. I may get another truck at some point in order to plow my soon to be longer driveway and with hauling the sleds around and stuff a full size just plain works better.
OneSickPsycho
09-28-2011, 08:04 AM
They used to make small trucks that did a damn good job plowing small areas... My old man sold his plow business a number of years ago, but kept some of the driveways and small parking lots... Looked into buying a small truck and they all said you couldn't plow with it... Sucked, because he used to plow the shit out of everything with our old S10 Blazer.
Homeslice
09-28-2011, 08:43 AM
[ Firstly, the new car is too close in size to the F-150, .
This says it all. Even the Tacoma is way bigger than it used to be, for no reason. It's like they feel pressured to increase the size every generation, or else they won't have anything to brag about in their advertising.
shmike
09-28-2011, 10:01 AM
This says it all. Even the Tacoma is way bigger than it used to be, for no reason. It's like they feel pressured to increase the size every generation, or else they won't have anything to brag about in their advertising.
Yep.
Compact cars and trucks both have grown dramatically over the last 20 years.
The new Tacoma ia almost as big as the original T100.
Dodge no longer has a mini truck, Isuzu doesn't exist, Mazda is out of the segment, The Mitsu is huge compared to the old Mighty Max, Toyota and Nissan both have "real" trucks now...
This shouldn't be a surprise to anybody.
OneSickPsycho
09-28-2011, 10:03 AM
Yep.
Compact cars and trucks both have grown dramatically over the last 20 years.
The new Tacoma ia almost as big as the original T100.
Dodge no longer has a mini truck, Isuzu doesn't exist, Mazda is out of the segment, The Mitsu is huge compared to the old Mighty Max, Toyota and Nissan both have "real" trucks now...
This shouldn't be a surprise to anybody.
5 years from now, someone will release a new small truck and kick the market's ass...
pauldun170
09-28-2011, 10:19 AM
I'm partial to the Ranger because it was the perfect size for life around here. When I think of (personal) pickups i think of Rangers, older Tacoma's, Nissans and even the original Dakota's. Full size trucks were for contractors.
I'm not going to pretend that rangers were great trucks. Just that I prefer the size.
If only they offered the Transit connect with an extended cargo area and a stick.
Those little fuggers are awesome.
I wish my Tacoma was smaller, definitely feels like a full size with a lot less power.
defector
09-28-2011, 10:28 AM
Didn't they announce this like a year ago?
Anyway, it still sucks. The Ranger actually turned out to be a damn good work truck for my customer in their engineering pool. They outlasted Dakotas by years, and are actually looking to be holding up as well (or slightly better) than the Colorado's we have (so far).
OneSickPsycho
09-28-2011, 10:28 AM
I wish my Tacoma was smaller, definitely feels like a full size with a lot less power.
Same with my Ridgeline...
Homeslice
09-28-2011, 11:26 AM
I blame clueless soccer mom who think that an F150 with leather is a luxury car
Particle Man
09-28-2011, 11:31 AM
5 years from now, someone will release a new small truck and kick the market's ass...Most likely.
I blame clueless soccer mom who think that an F150 with leather is a luxury car
Yeah - we don't see as much of that here but I've seen it in a lot of places.
shmike
09-28-2011, 11:35 AM
I blame clueless soccer mom who think that an F150 with leather is a luxury car
For the death of the Ranger? :scratch:
Particle Man
09-28-2011, 11:37 AM
For the death of the Ranger? :scratch:
Yep - the whole "bigger is better" mentality - they'll buy big F-150's because what would the neighbors think otherwise?
Homeslice
09-28-2011, 11:38 AM
For the death of the Ranger? :scratch:
Yep, because over the last 10-15 years the F150 has become much more luxurious than the Ranger (at least with the high-line packages).
HurricaneHeather
09-28-2011, 12:16 PM
I am a Ranger fan. We have the Mazda version now, but before that I've had 3 other Rangers.
My husband broke this news about discontinuation to me very gently. Joe, Fiona and Captain Jack were all great trucks. :lol: I figured I would always own one. I guess not. :(
101lifts2
09-28-2011, 04:05 PM
5 years from now, someone will release a new small truck and kick the market's ass...
Would you pay 27k for a Ranger? Because many would pay 27k for an F-150 without blinking an eye.
They need to put a small diesel engine in a small pickup. Something that gets over 30mpg on the highway.
Homeslice
09-28-2011, 04:37 PM
A small truck like a Ranger should be priced between $16K stripper and $25K loaded.
Of course, some people pay up to $35K for Tacomas, but only if they're a ricky retardo.
Porkchop
09-28-2011, 06:36 PM
I almost bought the Nissan Fronteir a couple months back before I got the Soul. Noone could find the option package I wanted, and it was still a tad higher than I wanted to pay. It would still be kind of nice to have a small pickup though.
OneSickPsycho
09-28-2011, 06:45 PM
I almost bought the Nissan Fronteir a couple months back before I got the Soul. Noone could find the option package I wanted, and it was still a tad higher than I wanted to pay. It would still be kind of nice to have a small pickup though.
I will always own a truck of some sort... Plan on keeping the Ridgeline till it dies... Comfort/handling of a car, convenience/gas mileage of a truck... Plus with my shitty knees, anything low to the ground sucks to get into... Out for some reason isn't so bad..
101lifts2
09-28-2011, 08:47 PM
A small truck like a Ranger should be priced between $16K stripper and $25K loaded.
Of course, some people pay up to $35K for Tacomas, but only if they're a ricky retardo.
This is exactly my point....
Rangerscott
09-29-2011, 11:03 PM
When the Colorado came out, you could get a fullsize for almost the same price. I like small pickups, but they're over priced.
Particle Man
09-29-2011, 11:06 PM
When the Colorado came out, you could get a fullsize for almost the same price. I like small pickups, but they're over priced.
It also failed crash ratings tests miserably...
When the Colorado came out, you could get a fullsize for almost the same price. I like small pickups, but they're over priced.
i looked at dakotas a while back and most 1500s were cheaper. If I ever get these fucking cars sold I might try and snap up an Express. :dribble:
EpyonXero
09-30-2011, 08:09 AM
When I was shopping for my Tundra last year I was really surprised at how much Tacomas and Rangers cost.
When the Colorado came out, you could get a fullsize for almost the same price. I like small pickups, but they're over priced.
It also failed crash ratings tests miserably...
I drive a Colorado. Its alright, nothing spectacular, has done everything I've asked of it and more, plus the gas mileage is better than advertised
Particle Man
09-30-2011, 11:33 AM
I drive a Colorado.
I know, I've seen it. :lol:
t-homo
10-01-2011, 02:40 PM
Out here in the midwest, every single grown man has to drive a full size truck or he is a pussy, even if he only drives it to his job at the bank and back and has never pulled a trailer in his life.
Homeslice
10-01-2011, 06:29 PM
Out here in the midwest, every single grown man has to drive a full size truck or he is a pussy, even if he only drives it to his job at the bank and back and has never pulled a trailer in his life.
And puts dumb sewer pipe exhausts on it........Ram owners especially
Particle Man
10-01-2011, 07:14 PM
And puts dumb sewer pipe exhausts on it........Ram owners especially
This
Rangerscott
10-02-2011, 10:34 PM
Out here in the midwest, every single grown man has to drive a full size truck or he is a pussy, even if he only drives it to his job at the bank and back and has never pulled a trailer in his life.
http://images.businessweek.com/ss/06/04/best_pickups/image/image9.jpg
Rangerscott
10-02-2011, 10:36 PM
And puts dumb sewer pipe exhausts on it........Ram owners especially
http://www.parleysdieselperformance.com/assets/uploads/274/original/jarrod_burnette_dodge_with_stacks.jpg
What's even better is the snaggeletooth ones.
http://image.dieselpowermag.com/f/26022868+w750+st0/0910dp_05_z+2005_dodge_ram_2500+exhaust_stack.jpg
Homeslice
10-02-2011, 11:34 PM
Gotta say though, the Ford Superduty is badass looking
Rangerscott
10-02-2011, 11:56 PM
My brother has the King Ranch F-150 with A/C seats. Screw heated seats my ass will warm up eventually, but A/C mothafucking seats! If I was married, I'd divorce my wife over A/C seats.
CasterTroy
10-03-2011, 12:44 PM
They need to import these bad boys!
http://image.4wheeloffroad.com/f/miscellaneous/diesel-compact-truck/24738574/mahindra.jpg
Id buy a diesel version in a heartbeat!
I'd love to have some of the south american Hi-lux diesels!
t-homo
10-03-2011, 08:12 PM
http://www.parleysdieselperformance.com/assets/uploads/274/original/jarrod_burnette_dodge_with_stacks.jpg
What's even better is the snaggeletooth ones.
http://image.dieselpowermag.com/f/26022868+w750+st0/0910dp_05_z+2005_dodge_ram_2500+exhaust_stack.jpg
There are more than a few of these driving around town. Also, a Dodge w/ "Cummin all over ya" across the entire back window. Classy mother fuckers out here.
Rangerscott
10-03-2011, 08:30 PM
They need to import these bad boys!
http://image.4wheeloffroad.com/f/miscellaneous/diesel-compact-truck/24738574/mahindra.jpg
Id buy a diesel version in a heartbeat!
I'd love to have some of the south american Hi-lux diesels!
They're suppose to. We had one of those no haggle dealerships that was suppose to get them but they shut down. FYI. Those are from India.
Homeslice
10-03-2011, 08:37 PM
There are more than a few of these driving around town. Also, a Dodge w/ "Cummin all over ya" across the entire back window. Classy mother fuckers out here.
Yeah I dunno what it is about Ram owners, but compared to the other 2 brands, Dodge seems to attract more of the cheeseball/rednecky crowd. No offense to anyone here who owns one.
Rangerscott
10-03-2011, 10:07 PM
"It's got a HEMI!"
azoomm
10-03-2011, 10:14 PM
Yeah I dunno what it is about Ram owners, but compared to the other 2 brands, Dodge seems to attract more of the cheeseball/rednecky crowd. No offense to anyone here who owns one.
It's the mirrors...
CasterTroy
10-04-2011, 07:17 AM
FYI. Those are from India.
So is 45% of the worlds employed right now.....even engineering jobs are getting shipped over there now
It's the mirrors...
:lol
Flipped out while not towing :wtfru:
azoomm
10-04-2011, 09:35 AM
:lol
Flipped out while not towing :wtfru:
/arms straight out
You know how I know it's a dodge?
:lol:
Rangerscott
10-04-2011, 10:10 PM
So is 45% of the worlds employed right now.....even engineering jobs are getting shipped over there now
I wasn't making a political statement.
CasterTroy
10-05-2011, 08:10 AM
what a relief
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