Like from howard stern Private Parts:
Researcher: The average radio listener listens for eighteen minutes. The average Howard Stern fan listens for - are you ready for this? - an hour and twenty minutes.
Pig Vomit: How can that be?
Researcher: Answer most commonly given? "I want to see what he'll say next."
Pig Vomit: Okay, fine. But what about the people who hate Stern?
Researcher: Good point. The average Stern hater listens for two and a half hours a day.
Pig Vomit: But... if they hate him, why do they listen?
Researcher: Most common answer? "I want to see what he'll say next."
People will still watch him play, even if they hate him.
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