Biggest reason the Cobalt fails is that at that price point, it should lure in tons of young buyers in their teens and 20's, but the interior is too boring for most of them. At least when you compare it to something like a Mazda 3.
The Cobalt looks like it was styled to be as non-offensive as possible, to make sure senior citizens would still drive it. Too bad they usually don't drive that class of vehicle anyway. Marketing fail.
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