This reminds me of something local: residents on a fairly well traveled road complained to the local powers-that-be that their road was in a sad state and badly in need of repair and that since said road was a main corridor of travel to their town, their economy was suffering from lack of pass-through traffic (at gas stations and such). After many years, said local powers-that-be finally agreed to do something about said road.
Their solution?
They put up signs that say, "Rough Road"
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