Quote:
Originally Posted by Trip
Yeah, they are targeting the high end guys who want a sport tourer. These guys put down a lot of miles and want those bells and whistles.
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Thats the target audience I'm seeing for the bike too. For a basic sport tourer with none of the bells and whistles there are plenty of other alternatives out there for half the price, with a reputation for reliability and quality, and even more with all the goooonannys and whatzits added in.
I think there is a market out there for the bike at the $30k price point, just not a big one. If they want to make it the standard american sport tourer/naked/sportbike, then they need to fill in the hole that buell left behind at the near 10k price point. If they fill in the niche that buell opened up with their departure and they can get a decent dealer network, at bigger dealerships than a boutique shop based network could support. Buell however was successful because they were able to develop their bikes relatively cheaply, enabling them to pass the low costs on to their customers.