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"We prefer to partner with brands that are class leaders so naturally when we were looking to expand beyond choppers, we saw Ducati as a perfect fit," said Paul Teutul Sr. "Ducati's global reputation in the Superbike world along with the brand's style and design elements really make this an unique opportunity for us."
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Sounds like a solid plan.
Typical Ducati buyers and typical chopper buyers are cut from the same cloth.
