When I worked for bmw back in the late 90s, we did the same for some of the better customers.
One guy that we did work for, had every M car made plus a few other top end bmws, w were at his house once a month to service his vehicles in one way or another. One time dude called us out to check the air pressure in all his tires. Admitedly, the guy bought a few fully loaded 7 series cars a year, and probably spent close to $1m a year at the dealership, so for them it was probably worth it
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